Whisk the flour, sugar, and salt together in a large mixing bowl until combined. Cut in the butter in very small pieces. If you don't have a pastry cutter (I don't), you can use your hands or mix with a fork until the mixture resembles coarse crumbs.
Work the brown sugar and cinnamon into the flour mixture, or squeeze the mixture with your hands, almost like playdough, for 3-5 minutes. I prefer to use my hands. You want the mixture to look like one big brown sugar clump, thats how you get the larger crumbs. Break the large crumb into chunks and sprinkle over the batter, pressingly lightly so they stick. Bake the cake until the center is firm and a toothpick inserted in the center comes out clean, about 30-35 minutes.
Allow to cool completely before serving, about 2 hours.