Strawberry Jam Swirled Waffles

Today’s post is sponsored by J.M. Smucker Company! I’m super excited to be using their new J.M. Smucker Company’s Fruit & Honey strawberry jam in this recipe because, um, strawberry jam swirls? Yeah. #FruitandHoney #WalMart

Fluffy, homemade waffles loaded with vanilla flavor, fresh strawberries, and strawberry jam. Top with a maple syrup and a little powdered sugar for the ultimate weekend indulgence.


Oh hey good lookin’. How fluffy and buttery and luscious and over-the-top do these homemade waffles look? If it’s even possible, they taste even better than they look.

The other weekend while all my friends were in town, I had a hankering for waffles. So, I made pancakes with a mix we had on hand. Were they yum? Yes. Were they as good as waffles? Waffles have the crevices perfect for syrup maple syrup pods and melty butter, plus come together in 10 minutes flat… and have extra surface area for more crispiness and texture. In other words: is anything as good as waffles?


Pancakes will never be waffles.


So of course, the next morning… we made waffles. Not just any waffles though, waffles loaded with some of our fresh strawberries we got from the farmer’s market the day before, plus sweet swirls of strawberry jam. Because I’m insane. And because we had just run 5 miles.

I’ll take another dab of butter and swirl of maple syrup thankyouverymuch.

For this recipe, you’ll use my go-to melt-in-your-mouth homemade waffle recipe. It’s the one I use time and time again when I crave a (huge) stack of thick and fluffy waffles basically every weekend. This basic recipe because makes the fluffiest, softest, most tender homemade waffles– that taste anything but basic. I love it so much that I have made about 25 different versions.

Now for the strawberry + strawberry jam version. I changed the recipe ever so slightly by adding a touch more vanilla, loads of sliced strawberries, and dollops of strawberry jam. I also added a little more flour because strawberries are so juicy. The vanilla extract and strawberries, along with the strawberry jam, give these waffles that little something extra. So much so that you don’t even need toppings. Except for maple syrup. There is always a need for maple syrup.


For the strawberry jam, we used Smucker’s® Fruit and Honey Strawberry Jam… and it just so happens they are sponsoring today’s post. 😉 I was recently asked by Smucker’s® Company to create a recipe with one of the products from their new Fruit & Honey Jam line. All of the jams included in the line are naturally sweetened with fruit and honey, nothing else!

I chose the strawberry jam to swirl into these waffles, and I was blown away. What is it about strawberry jam that makes me want to just eat it with a spoon.

Even though I used strawberry jam in these waffles, you could easily use any of the other jams (Triple Berry, Blueberry Lemon, and Tropical).


These are perfect for weekend brunching with friends and family, but you could also make these ahead of time and freeze/reheat in the microwave each morning for the week ahead. Gourmet breakfast all week long!


Strawberry Jam Swirled Waffles


1 3/4 cups all-purpose flour
1 1/4 cups almond meal
1 tablespoon baking powder (I use double acting baking powder for extra fluffiness)
1/4 cup sugar
1 teaspoon salt
2 cups milk (1%, 2%, skim, almond, coconut all work)
3 tablespoons vegetable oil
2 large eggs
1/4 cup strawberry jam (Such as J.M. Smucker Company Fruit & Honey Strawberry Jam)
1/4 cup fresh strawberries, finely chopped


  1. Preheat waffle iron according to manufacturer’s instructions.
  2. In a large bowl, combine flour, almond meal, baking powder, sugar, and salt. Add milk, oil, and eggs; stirring until smooth. Gently swirl/fold in strawberry jam and strawberries. I only fold a few times so that there are still streaks of strawberry jam.
  3. Pour batter onto hot waffle iron and bake in batches.
  4. Serve the waffles immediately with butter and maple syrup, or your choice of toppings. Waffles are best enjoyed the same day. Extras may be refrigerated up to 3 days. Waffles may be frozen, up to 3 months, then warmed in the toaster.

This is a sponsored conversation written by me on behalf of JM Smuckers. The opinions and text are all mine.